Born and raised in Stockholm, educated in the UK and having spent the last decade living in London - now living between London, Lisbon and the South of France - Glara Feili’s work is deeply shaped by culture, movement, storytelling and modern femininity.

With a background spanning TV production, film, digital media and social strategy, her career originally began within the world of television and entertainment, working across companies including ITV, Warner Brothers, Paramount Pictures and later Meta. Through these experiences, she developed a strong understanding of visual storytelling, branding, production and audience psychology behind the scenes.

Alongside this world, fashion had always naturally played a huge role in her life. She was consistently drawn to styling, aesthetics and the emotional side of getting dressed — not simply how clothing looked, but how it made women feel.

Over time, Glara began building within social media and content creation, initially helping smaller brands with visual direction and digital content before organically growing her own platform through fashion-led storytelling, styling advice and emotionally driven style content.

However, the direction her work has taken today came from a far more personal place.

Like many women, Glara experienced periods of feeling disconnected from herself, her confidence and her body. Life changes, motherhood, moving countries, weight fluctuations and the pace of modern life slowly shifted her relationship with fashion. Getting dressed stopped feeling effortless and instead became overwhelming, frustrating and disconnected from who she truly was.

That experience ultimately became the foundation of her work today.

As a Personal Style Strategist, Glara’s approach is rooted in intention, psychology and real life. Rather than focusing on trend chasing or endless consumption, her work centres around helping women understand what genuinely works for their lifestyle, body shape, confidence and identity.

Through wardrobe resets, personal shopping, styling consultations and curated events, she helps women create wardrobes that feel elevated, effortless, modern and aligned with the version of themselves they are growing into.

Her philosophy is simple: personal style should make women feel more like themselves - not less.